Teman Road resident and GenTech employee Andy Rhoads is not falling for the sappy film or the browbeating guilt trip delivered by the UW company rep for the annual United way kickoff this year.
“They can strap me in and clamp my eyelids open like in Clockwork Orange, but I am not falling for that tow-headed kid with the crazy eye and the hunchback who looks into the camera with his one good eye and says ‘thank you for your contributions to United Way!’ No way, no how.”

Rhoads says the harsh stance has less to do with the economy and more to do with the obnoxious strong-arm tactics delivered by their company-appointed United Way rep, Mr. Nash (
left). “I never see this Mr. Nash anywhere any other time during the year – I don’t think he even works here,” Rhoads says, “But at the kickoff there he is, with his envelopes and his sign-up cards and the barbed wire tattoo on his upper arm and his weird hat tan-line, ready to bully me into giving up $50 a week for United Way. Well, not this year, mister. He can stand in my cubicle all day, like he did last year, but I’m not gonna cave, no sir.”
GenTech CEO Mark Fenster laughs off any insinuations that the United Way contribution program is anything other than strictly voluntary. “We don’t want anyone contributing who is uncomfortable with the process,” he explains, “we just want those electing not to participate to explain to Mr. Nash when he comes around why they are not electing to help the poor, indigent children of our community. I think at the very least Mr. Nash deserves an answer, if not their money, don’t you? Mr. Nash works very hard, and is very effective at what he does. Would you agree that this is about the children, and not about Mr. Nash?”
Mr. Nash – a large man of very few words but very many scars and a hat tan-line – seems to be welcome in every office and cubicle at the company, every year, except for Rhoads. “His attitude about United Way needs a correction.” He explains, with no elaboration before turning to walk away after staring at me for a full minute.
Even stranger than the encounter with Mr. Nash was the revelation from the Richmond United Way office that GenTech does not even participate in the United Way program. “We have no record of a program with a company called GenTech.” Says UW Spokeswoman Paula Fisher.
If there are any investigative journalists out there willing to confront Mr. Nash about this discrepancy, knock yourself out.